Triad Advising
Brand Guidelines
A comprehensive guide to our visual identity, voice, and how we present ourselves to the world.
Version 1.0 — March 2026Logo
Our logo features three connected nodes forming a network, with a central hub tying them together. The mark represents connectivity, the triad of our pillars (software, strategy, and service), and the relationships we build with our clients.
Use the appropriate variation depending on context and available space.
Always maintain minimum clear space around the logo equal to the height of the icon mark. This ensures legibility and visual presence.
To maintain legibility, never reproduce the logo smaller than these minimums.
Color Palette
Our palette blends warmth and professionalism. The warm amber tones convey approachability, while the earth and sage tones ground the brand with trust and reliability.
RGB 26, 22, 16
CMYK 0, 15, 38, 90
RGB 212, 135, 46
CMYK 0, 36, 78, 17
RGB 254, 250, 246
CMYK 0, 2, 3, 0
RGB 107, 143, 110
CMYK 25, 0, 23, 44
RGB 232, 165, 78
CMYK 0, 29, 66, 9
RGB 68, 55, 43
CMYK 0, 19, 37, 73
Follow the 60-30-10 rule for balanced, professional layouts.
Typography
Our type system pairs a refined serif for display and headlines with a clean, highly legible sans-serif for body text and UI.
Voice & Tone
Our voice is how we communicate as a brand. It should feel like speaking with a knowledgeable colleague who genuinely wants to help you succeed.
Knowledgeable Partners
We speak with authority earned through years in the automotive industry. We share insights, not lectures. Our expertise is a tool for our clients' success.
Approachably Professional
We're serious about results but never stuffy. We use plain language. We explain complex systems in ways that empower, not intimidate.
Hype & Buzzwords
We don't oversell. No "revolutionary disruption" or "synergistic paradigms." We let our work and our clients' results speak for themselves.
Cold Corporate Speak
We don't hide behind jargon or passive voice. Every message should feel like it was written by a real person who cares about the outcome.
Brand Values
Everything we do is guided by three core values that reflect who we are and how we serve our clients.
Precision
We build tools and offer guidance with meticulous attention to detail. Every feature, every recommendation is crafted for measurable impact.
Partnership
We don't just deliver software — we embed ourselves in our clients' success. Their wins are our wins. We're in this together.
Progress
The automotive industry moves fast. We stay ahead of market shifts, evolving technology, and changing customer expectations so our clients can too.
Patterns & Textures
Brand patterns add depth and recognition to layouts. Use them as subtle backgrounds, section dividers, or accent elements.
Do's & Don'ts
Follow these rules to keep the brand consistent and professional across all touchpoints.